On the week that LaLiga added another Ballon d’Or to their collection, they also won the “Best Influencer Marketing Campaign of the Year” at SPIA Awards 2019 in Philippines!
Congratulations from the SpanishCham SG!!
Off the bat of last year’s successful unboxing campaign, the Digital Team of LaLiga has taken it one step further for the 19/20 season.
An integrated campaign with offline-to-online, experiences with clubs, and with an element of user-generated content through a simple yet interactive filter with TikTok, LaLiga generated the biggest ever football challenge on Tiktok as an early adopter and disseminated their brand-new sound identity across 108 countries.
If you want to know a bit more about the other winners, please follow this link: https://spiaasia.com/2019-winners/