‘LaLigaSantander Fest’, the macro-concert organised by LaLiga, Santander Bank, Universal Music and GTS in collaboration with other LaLiga sponsors, took place on Saturday 28 March and featured a group of musicians and footballers who had never lined up together before. From their homes, they have raised €1,003,532 after receiving transfers from other banks and payments made with international cards.
‘LaLigaSantander Fest’ also managed to connect more than 50 million people in what was an unprecedented and historic virtual event.
Thanks to donations made from all over the world, the money of this charity festival will go, through the Santander Bank Foundation, to the purchase of materials to help alleviate the impact of the COVID-19 pandemic.
Specifically, with this figure, the material that can be acquired thanks to ‘LaLigaSantander Fest’ is *:
- 115 non-invasive respirators
- 1,435,000 high-risk masks (including the million donated by Santander Bank)
- 12,595 disposable sterile protective suits
- 500,000 vinyl protective gloves
All of these supplies will be put to use in line with the government’s medical priorities in a coordinated effort with the High Council for Sport (CSD).
Unprecedented concert achieves global reach
‘LaLigaSantander Fest’ was broadcast live in 182 countries and registered a potential audience of more than 50 million viewers. Almost 50 international broadcasters offered coverage of the macro-concert, which was aired by Movistar and GOL Television in Spain and was also available via LaLiga and Santander Bank’s social media channels, as well as on the league’s OTT platform LaLigaSportsTV. Meanwhile, more than 70 social media accounts and as many media outlets from across the world shared the live broadcast.
Eva Gonzalez and Toni Aguilar acted as the hosts of a concert that brought together more than 30 top artists: Aitana, Alejandro Sanz, Antonio Carmona, Antonio José, Antonio Orozco, Ainhoa Arteta, Beret, Cami, Danna Paola, David Bisbal, Diogo Piçarra, El Arrebato, J Balvin, José Mercé, Juanes, Juan Magan, Lang Lang, Lola Índigo, Lucas Vidal, Luciano Pereyra, Luis Fonsi, Manuel Carrasco, Miriam Rodríguez, Mon Laferte, Morat, Pablo Alborán, Pablo López, Raphael, Rosario, Sebastián Yatra, Taburete, Tini and Vanesa Martín. All of them were team up with LaLiga Santander players, including Sergio Ramos, Gerard Pique, Koke and Joaquín, as they took centre stage for the four-hour-long festival.
Throughout the course of the concert, the players and musicians, who joined forces for the first time as they performed from their respective homes, encouraged all of the viewers to make donations and stay at home for the duration of the current quarantine measures.
Taking his place alongside the music and football talents were Santander Bank ambassadors, Rafa Nadal, Mireia Belmonte and Carolina Marín, who signed up for the initiative.
A digital event that makes history
‘LaLigaSantander Fest’ in addition to raising funds to beat COVID-19, it has become an unprecedented and historic virtual event. This is demonstrated by the digital milestones of this macro-concert:
- The live post on Facebook has achieved further reach than both ElClásico matches combined this season on Facebook India
- The live post on Twitter received more than twice the amount of views than the live ElClásico warm-up on March 1st
- The live YouTube generated the same number of views as the highlights of the most recent Madrid Derby or the last Real Madrid – Sevilla FC match
- €1 million is the economic value of the #LaLigaSantanderFest hashtag, according to Blinkfire
- The hashtag was the 4th global trending topic and top trending topic in Spain and Argentina
Companies join the initiative
A host of large companies also backed the charity event, including Santander Bank, PUMA, EA Sports, Budweiser, Rexona, BKT, LiveScore, Clear, El Corte Inglés, Samsung, Panini, Sportium, Deliveroo, Allianz, STIHL, Mazda, Danone, Marqués del Atrio, VITALDENT, Mail Boxes etc. and RENFE.
In addition to the aforementioned businesses, a further 40 organisations made donations. All of these organisations helped to attain the final figure, which will contribute to reducing the impact of the pandemic.