Strategies to enhance your branding in 2021 that you can’t ignore!

As 2021 will definitely be a challenging year for recovery and adapt to new normal scenarios, communication will be an important part of the redefinition of the world and companies. Organized by the Spanish-Singaporean Chamber of Commerce with the support of Tinkle International and Takk, we would love to invite you to this first webinar of 2021 to talk about new needs for brand on 2021 to remain attractive and engaging for society, particularly under the Covid-19 situation:

Strategies to enhance your branding in 2021 that you can’t ignore!

What is a love brand? How companies can humanize communications without losing purpose? In this session we will talk about new trends for 2021 and the best way to approach them with disruptive communications strategies, from external to internal points of view. We will also talk about how Singapore and Spain are approaching this new normal comms scenario: purpose, humanization, trust, creativity. As human being, our relationships depends on how we communicate and with whom, so how we communicate represents a foodprint for each company or leader and represents the way the world and our audience identifies ourselves.

The webinar will count with the participation of Ms. Laura Sánchez, workplace and people Experience Leader at Takk, Bavisha Assodani, Account Manager at Tinkle International and Siti  Nurhasyimah, Digital Account Manager.

Ms. Gema Blasco, Managing Director at Tinkle International, will do a welcome speech to the session and Ms. Claudia Safont, Team Leader at Tinkle International, will moderate the webinar.

At the end of the Dialogue, we will hold a final Q&A session open to the audience.

It will be held on 3rd February at 5pm SGP hour / 10am Spain hour, via ZOOM.

About the speakers

Ms. Bavisha Assodani is an Account Manager at Tinkle International. She handles Tinkle’s digital marketing and PR client accounts across Singapore and the Philippines. Her clients range from lifestyle, tourism, finance, tech, and luxury retail industries to F&B. Having more than 5 years of agency experience, she is well versed with the business landscape in the region and is always ready to adapt to the next big thing in the communications space.When she’s not obsessing about the latest trends, Bavisha enjoys listening to podcasts, and stalking celebrities on Instagram. If you find her glued to the screen, she’s probably bingewatching a 90s chick flick or deep in some true crime rabbit hole.


Ms. Siti  Nurhasyimah, as a Digital Marketing Specialist for Tinkle International since 2018, Siti is well-versed in digital strategy and social media marketing. Her 4-year career in marketing communications spans across various aspects such as media buying, branding and content marketing. Her expertise lies in the APAC region, as she manages a dynamic range of accounts in sectors like Luxury Retail, Tourism, Hospitality and F&B. Siti is passionate about growth hacking and helping businesses establish a solid online presence. In her spare time, you can catch her reading a book and sipping coffee at a local cafe.




Ms. Laura Sánchez, before joining Takk, which is part of the Tinkle ecosystem, Laura worked in the media and in PR agencies dealing with marketing, consumer and corporate affairs. Specializing in internal communications and employee engagement strategies, she also worked in the Corporate Communications department at Tinkle Barcelona. Laura is a guest lecturer on the Corporate Communications Management and Digital Marketing Master’s degree at EAE and has a degree in Business Management from the Universidad de Zaragoza. She also has a Master’s degree in Corporate Communications Management from UPC in Catalonia.


About the moderators

Ms. Gema Blasco, before founding Tinkle International and moving to Singapore in 2013, she completed her career as a tax lawyer for more than 20 years as a partner of the tax area, and head of international taxation, of Gómez-Acebo and Pombo, senior manager of PWC, Manager of Coopers & Lybrand and lawyer of Folchi and Associated Lawyers.

Currently, she collaborates actively with the equal-ark equinotherapy program for the reintegration of children and young people at risk of social exclusion of the ministry of social affairs and family of the Government of Singapore and is patron of the foundation for the promotion of equastrian sport in Madrid. In her stage as a lawyer, she combined legal practice with teaching and academic activity, as associate professor of tax law at the University of Barcelona, in the Joan-Francesc pont chair of tax law. Graduated in law from the Autonomous University of Barcelona, with a stay at the Univeristà di Bologna, and a Master’s Degree in Business Law from the University Pompeu Fabra.

Ms. Claudia Safont, before joining Tinkle as Team leader & Office Mentoring for Tinkle Singapore, she developed her career in various media, including La Vanguardia and as a correspondent for the EFE Agency in Buenos Aires. In addition, she has worked in different internal communication departments of national companies, including Gas Natural Fenosa. sHe has 10 years of experience in the tourism sector and 7 years linked to digital marketing.

Currently she also collaborates as a teacher at the Ramon Llull University. She has a degree in Journalism from the Blanquerna-Ramon Llull School of Communication and specializes in corporate communication and digital branding from the UOC and has an MBA from the EAE business school.


DIALOGUE – Spain & Singapore Food Nations

Following the series of our Spain and Singapore Dialogues, organized by the Embassy of Spain and the Spanish-Singaporean Chamber of Commerce, in which we want to discuss issues of common interest for both countries, we would like to invite you to our new Dialogue, on Food Nations:

Spain & Singapore Food Nations
15 December, 5pm (SG Time) / 10am (Spain Time)

In this webinar we will talk about the strengths and challenges of Spain and Singapore as food nations and how both countries have been managing the challenging situation of the Covid-19: production, imports, exports and food security. Food represents a cultural identity for our two countries not only as the most relevant ingredient of our great gastronomies but also through the diets, tapas, hawkers, etc. that are key elements of our social lifestyle.

Spain and Singapore may be much closer than it appears on the map.

The Dialogue will count with the participation of Ms. María Naranjo, Director for Food, Gastronomy and Wines at ICEX Trade and Investment; Mr. Kevin Khng, Senior Director/International Relations at the Singapore Food Agency.

The Spanish chef Ager Urigüen and Singaporean chef (Dr) Heman Tan will also join the panel discussion.

Ms. Almudena Mínguez, Counsellor for Agriculture, Fisheries and Food at the Embassy of Spain in Singapore, will moderate this session.

At the end of the Dialogue, we will hold a final Q&A session open to the audience.

It will be held on 15th of December at 5pm SGP time / 10am Spain time, via ZOOM.

About the speakers

Ms. María Naranjo has been a civil servant for the last twenty five years. She studied Law and Business in Madrid Jesuit University and specialized in Monetary Economics in Stanford University.

Within the Ministry of Economy she has worked with Multilateral Financial Institutions (IDB, Regional Development Banks) and also served as Chief of Staff to the President of the Competition Authority. Most of her carrier is linked to ICEX and the internationalization of SME. She has been involved with Human Capital and Information programs, specially with ICEX Young Professional Program, and also with all the advisory and training tools this Agency has. For the last four years Maria has been in charge of the Agrifood Sector, designing and implementing activities aimed at promoting the Food & Drink industry abroad.

Mr. Kevin Khng is Senior Director of the International Relations Division of the Singapore Food Agency (SFA). His responsibilities include overseeing SFA’s various international and bilateral engagements. He has held this position since Mar this year. Prior to this, Kevin was Deputy Director in the International Policy Division of the Ministry of Sustainability and Environment, and has held various positions in the Public Utilities Board prior to that. Altogether, Kevin has more than 20 years of experience in the Public Service.

Kevin graduated from the National University of Singapore with a Bachelor of Science (2nd Upper Honours). He also holds a Master of Science from a collaborative programme between the Nanyang Technological University (Singapore) and Stanford University.

Mr Ager Urigüen  should have been a lawyer, but a job at a Mongolian barbeque restaurant in Dublin changed all that…

Determined to be a chef, Ager returned from Ireland to Bilbao and began a ‘strenuous’ 16-month training period. He worked at some of the best restaurants in the city, like La Pérgola, The Guggenheim restaurant and La Cuchara de Euskalduna whilst spending his evenings at a private school earning his cooking diploma.

In 2013, Chef Ager became owner and head chef of Txokoa which he translates as a ‘house to gather in’ from his native Basque language, considered one of the best tapas restaurants in Berlin.

Chef (Dr) Heman Tan is the COO and co-founder of Hillier Group Pte Ltd. Under his lead, Moonbow, a modern European and Asian Influence restaurant was born.

Having accumulated more than 35 years of culinary experience, Chef Heman Tan is a man of many talents. With his passion for being a competitive triathlete, he is also a celebrated ceramist with works that has been displayed at the Singapore Sculpture Square and The Arts House. Not to mentioned, he is the last student of Late Dr Ng Eng Teng, Singapore’s prominent sculptor.

About the moderator

Ms. Almudena Mínguez is the Counsellor of Agriculture, Fisheries and Food of Spain for South East Asia since 2016. Prior to this role, she was posted in China for 4 years as Attacheé of Environment, Rural and Marine Affairs. For the past 8 years, she has therefore been committed to bringing Spain and Asia closer together in these fields.

Almudena holds a Degree in Veterinary Medicine from University Complutense of Madrid and is a Civil Servant of the Ministry of Agriculture, Fisheries and Food of Spain.

The impact of technology on sport

Technology in sports range from the unseen to the jarring, but in whichever form it comes in, Technology has undoubtedly revolutionised sport.

From helping to maintain optimal conditions on the playing grounds, to enhancing viewing experiences, using data to put to paper that intangible feeling of greatness when we see it, to coaches and athletes being to analyse their game to improve specific aspects and ultimately help the audience to better understand the intricacies of the sports we love- Technology has been quietly transforming the world of sports for years, and will continue to be a portal to the future.

In this webinar, we will talk about the impact of technology on sports and how the pandemic has affected the sports technology industry.

Event Details
Date: Wednesday, 2 December 2020
Place: Zoom Online Webinar
Time: 5PM (SGT)
Language: English
Registration Deadline: Wednesday, 2 December, 3PM

About the speakers


Benoit Croissant has over 20 years of experience in the sports industry as a professional football player, entrepreneur, Fifa agent, football pundit and various leadership roles in APAC & the Middle East. Benoit is the Commercial Director for Catapult Sports in the Middle East, South and Southeast Asia.



Íñigo Bonilla has developed his professional career fully linked to the sports industry, with over 5 years of experience working at different sports companies, such as LaLiga where he has been managing and developing the CRM Strategy for 2 years. He is leading the international expansion of the GSIC Powered by Microsoft. Holds a dual degree in Business & Marketing and a Master degree in Sports Management and Sports Marketing.



Steven Cliffe is a sports content specialist with over 20 years of experience in the industry. Steven is involved with the creation and distribution of content across sports data, short-form video and editorial for a wide range of partners across sports Federations, Teams and Media publishers. He has been based in Sydney for ten years and has had an APAC wide role for the last four years.





MODERATOR – Adrián Prol is a specialist in business development with experience working in Spain, UK, China and Middle East and since more than 3 years working in Singapore as LaLiga representative. He holds a Degree in Business in Santiago de Compostela University and a MBA in European Business School. Passionate about sports who enjoys his work in this industry but has also developed his career in different sectors such as fashion, health, consulting or banking.

Spanish Food & Beverage in Japan, Singapore and The Philippines

Which challenges is the Spanish F&B industry facing towards the 2021? How the relation Exporter – Importer is changing due to the new limitations? How the sanitary and economic crisis are affecting the Internationalization strategies of our companies? How the Spanish Commercial Offices are adapting their services to accomplish the needs of the New Normal?

On Thursday, November 26, the Spanish Chambers of Commerce in Japan, Singapore and The Philippines organize an online seminar inviting the representatives of the Economic and Commercial Offices and the Internationalization Director at FIAB (Spanish Federation of F&B Industries) to review the current situation of the industry, discover where the business opportunities will be and take a look over the digitalization of their activities.

Event Details
Date: Wednesday, 26 November 2020
Place: Zoom Online Webinar
Time: 4PM (SGT)
Language: English
Registration Deadline: Wednesday, 26 November, 2PM

About the speakers:

· Fernando del Cubo Alvariza, Commercial Attaché for Japan

· José Maria Blasco, Economic and Commercial Counselor for Singapore

· Pedro Pascual, Economic and Commercial Counselor for The Philippines

· Verónica Puente, Internationalization Director at FIAB

The panel discussion will start at 4:00PM (Singapore time) and it will be interactive, so we encourage participants to ask questions to the Commercial Counselors & FIAB representative via the Q&A box.

The Ultimate play-off? Sport vs. Covid-19

The sport market is facing times of change. The effects on the Covid-19 in sport properties have a direct impact not only on revenue but also in the way in which those are managed and structured.

We will start this session with the discussion of two approaches that guide the structure of sport franchises. Then, a framework that explains the professional sport ecosystem will be presented and discussed. The next element of analysis will be the importance of fan engagement which will be evaluated using the South Korean market as an example.

Finally, we will debate on the challenges that sport managers face in the near-future and how sport properties should prepare.

Event Details
Date: Wednesday, 18 November 2020
Place: Zoom Online Webinar
Time: 5:00PM (SGT)
Language: English
Registration Deadline: Wednesday, 18 November, 3:00PM

DIALOGUE – Present Outlook of the Cinema in Spain & Singapore

Linked to the Spanish Film Festival which is taking place in Singapore from 5th to 15th of November, we take advantage of the opportunity to dive into the present moment of both the Spanish and the Singaporean Film Industry.

The Spanish directors Mr Salvador Simó and Ms Belén Funes, whose films “Buñuel in the labyrinth of the Turtles” and “A thief´s daughter” are being screened at the Festival, will share their vision about the Film Industry in Spain and their expectations about the releasing of their films in Singapore. The Singaporean director Mr Jason Lai, whose feature film “Ms J contemplates her choice” stars famous local singer Kit Chan, will participate and share his experience and vision of the Industry in Singapore.

The Dialogue will be conducted by Kenneth Tan, Chairman of the Singapore Film Society, who has an extended knowledge and great experience on the Film Industry in Singapore.

At the end of the Dialogue, we will hold a final Q&A session open to the audience.

It will be held next Thursday 12th of November at 5pm (UTC+8) via ZOOM.

About the speakers

Salvador Simó is a film director and scriptwriter. He has worked in traditional animation for companies such as Disney. He has worked in films like Narnia, Prince Caspian, The Werewolf, Prince of Persia, and the James Bond movie Skyfall. In 2008 he directed a cg animation series in Indonesia, shooting over 500 minutes of film. He has been head of film sequences in the animation feature movie The Jungle Book, as well as in Pirates of the Caribbean: Dead Men Tell no Tales. He is the director of Buñuel in the Labyrinth of the Turtles which premiered at the Animation Film Festival of Los Angeles, where he was awarded the Jury Prize. Buñuel in the Labyrinth of the Turtles was also awarded in 2019 in the European Academy Film Awards for the Best European Animated Feature Film, and the Goya Awards for Best Animated Film. In 2019 Salvador was awarded with the Cartoon Tribute to the Best European Director on 2019.

Belén Funes studied Film direction at ESCAC in Barcelona following her desire to talk and explain things. After finishing her studies, she travelled to Cuba to continue studying a master degree in fiction writing. Her first job as a director was the short film “Sara a la fuga” which obtained a prize for best director and best short film. Her second short “La inútil” is nominated for best short film by the Premis Gaudi de la Academia del Cinema Catalá. The publication Variety classifies her as one of the most promising international film-makers. Her opera prima “La hija de un ladrón” ( “A thief’s daughter”) won the Silver Shell award for best actress at the Festival in San Sebastian, three Gaudí awards (best director, best non catalan speaking film and best script) and the Goya award for the best novel director. Belen´’s films have been screened in Festivals as Palm Springs, Cairo, London, Chicago, Habana and Shanghai.

Jason Lai is the Head of Content at Oak 3 Films, an established Singapore independent production house. At Oak 3, he spearheads the development of the company’s original film and TV concepts and overseas its program editorial. To date, his TV works have won 2 Mediacorp’s Star Awards and received 3 International Emmy Awards nominations. In 2009, he produced the feature film, Here, which premiered at Cannes International Film Festival. In 2014, he wrote and directed the feature film, Ms J Contemplates Her Choice, which premiered at Singapore International Film Festival and currently showing on Netflix. Some of his earlier notable short film works includes ‘3 Feet Apart’ (Best Animation Film, Bangkok International Film Festival 2004) & ‘The Trouble with Waiting’ (Best Film, Busan Asian Film Festival 2008). Jason’s other experiences in the media sector include adjunct lecturing at local media schools and judging at film & video competitions in Cambodia, Japan, Philippines and Singapore. From 2008 to 2010 Jason served as the President of AIPRO (Association of Independent Producers Singapore). His favourite pastimes are drinking coffee, flying kites and walking his dog.

MODERATOR – Kenneth Tan was elected as chairman of SFS in 1984, and has held the position ever since. His passion for not just movies but the entire ecosystem of Media was seeded in his teenage years, when he spent all his pocket money and spare time catching multiple screenings across islandwide theatres, hanging out with all levels of staff and immersing himself fully in the environment and ethos of Cinema.Today, forty years later, he looks back humbly, gratefully and gladly, on a career that has spanned senior management roles in Acorn, Mediacorp, Golden Village, and IMDA, plus public speaking opportunities in 14 countries on three continents.


How 2020 redefined the way we communicate

2020 changed so many things we couldn’t imagine, and Communication has also gone through some major adjustments. Through online communication tools, we have been able to stay in touch with our loved ones and keep working, but that’s not all, the way we entertain, get informed and engage with brands has also experienced major changes that are shaping the new way we interact in an (every day more) hyper-connected society. 
In this webinar, we will walk you through some of these major changes and how they affect us personally, and professionally when it comes to communicating your brand messages. It’s not what’s going to happen, it’s what’s happening right now.

Event Details
Date: Wednesday, 11 November 2020
Place: Zoom Online Webinar
Time: 5:00PM – 6:30PM (SINGAPORE TIME) 
Language: English
Registration Deadline: Wednesday, 11 November, 3:00PM

About the speakers

Félix Muñoz is a professional in Marketing and Communication, over 30 years leading this area in Coca-Cola, Telefónica (Movistar), and Cepsa, with a history plenty of successes in all of them and always working at the top of innovation, and creating new ways to work. He was President of the Spanish Association of Advertisers, where he created the Effectiveness Awards.
He was named Best Marketing Professional by the Spanish Association of Marketing and has achieved the most important awards in creativity, efficiency and innovation.


Alejandro Vázquez-Guillén has over 20 years of professional experience between Spain and Asia. He has hold top positions being the Director of companies such as Telefónica, Prisa, Facebook and Tuenti. In 2015 he became the CEO of Adglow Asia launching operations in The Philippines, Indonesia, Japan, Hong Kong and Singapore.



Álvaro Quesada is an experienced Digital Communications leader with 12 years of experience in content production, strategy, business management across 360 media – Radio, TV, magazines, live music, physical media, websites, forums and social networks. Based in Singapore for almost 7 years, he’s the Business and Marketing Director of Adglow Asia leading the expansion of the company in emerging markets.


How to build your personal brand to land the job you love?

How to build your personal brand to land the job you love?
Wednesday November 4th @12:30pm

Turn your job search around. Learn how to communicate your value. Build your personal brand to land a job you love. 

So, you’ve sent out hundreds of CVs and cover letters, optimized your LinkedIn profile endlessly, sashayed to countless networking events, spoken to recruiters and head-hunters, and weeks or months after, you’ve seen nothing but zero results. 

Join us and Sandra Quelle, Chief Happiness Officer and Career Coach of The Happy Mondays Co, to discover how you can break through the hard-to-crack job search wall and get your foot through the door. 

Get started on the right track to getting hired with advice on the following: 

  • Understand why the ‘usual’ CV doesn’t get interviews. 
  • Learn how to turn the job search around. 
  • Gain clarity on how to identify and communicate your unique selling points. 
  • Build a strong personal brand on LinkedIn that will attract recruiters and companies 
  • Draft a strong answer to the question “tell me about yourself” 

Expect to have a lively and interactive chat with the energetic Sandra Quelle, who’s made her personal mission to create Happy Mondays by empowering individuals with the skills and tools they need to take charge of their careers. 

We’re giving away 3 one-on-one sessions of 30min with Sandra! Be one of the lucky winners who will be picked at the end of the session.

Decoding Decision Making in a Fatigued World

We would like to invite you to our next webinar, co-organized with IE Business School:

Decoding Decision Making in a Fatigued World
Thursday October 29th @4pm


The world this year has seen severe exhaustion and burnout. Leaders have been bombarded with challenges never seen before. Citizens have had to adapt to changing lockdowns and health protocols. Families have altered their personal and social lifestyles drastically…

Making decisions in such a complex environment leads to decision fatigue.

In this masterclass, we will explore what decision fatigue is and its consequences. Professor Kriti Jain will lay out guidelines to help decode your decision-making patterns and discuss processes through which we can continue to make robust decisions.

Are you not a member yet? Find out more about the membership category and benefits by contacting us at
Event Details
Date: Thursday, 29 October 2020
Place: Zoom Online Webinar
Time: 4:00PM – 5:00PM (SINGAPORE TIME) 
Language: English
Registration Deadline: Thursday, 29 October, 3:00PM

About the speaker

Dr. Kriti Jain is a leading management expert with a unique inter-disciplinary background specializing in decision-making and risk management, especially in the strategic contexts of top leadership and public policy. Her research work has been published many journals including, Management Science, Harvard Business Review & Journal of Behavioural Decision Making. She is on the advisory board of several businesses, is a public speaker and regular media commentator. Before joining full-time academics, Kriti worked with McKinsey and Co. on risk management projects focusing on energy and materials sector for global clients based in Europe and Middle East

DIALOGUE – Liveable Cities. Barcelona and Singapore

Following the series of our Spain and Singapore Dialogues, organized by the Embassy of Spain and the Spanish-Singaporean Chamber of Commerce, in which we want to discuss issues of common interest for both countries, we would like to invite you to our new Dialogue, on Liveable cities:

Liveable cities. Barcelona and Singapore
28 October, 5pm (SG Time) / 10am (Spain Time)

In this webinar we will talk about two of the cities with the most intelligent development in the world: Barcelona and Singapore have been working for being not only smart cities but also liveable cities.

Casa Asia will moderate this interesting session, where the speakers will discuss about technological humanism, particularly regarding the need of digital inclusion and literacy in the cities evolution, the ethical regulation for applying artificial intelligence and being able to technologically grow with social interaction and integration or the citizens’ data protection.

The Dialogue will be conducted by Mr Javier Parrondo, General Manager at Casa Asia; and we will count with the participation of Ms Laia Bonet, Deputy Mayor at Barcelona City Council and Mr Michael Koh, Executive Fellow at the Centre for Liveable Cities in Singapore.

At the end of the Dialogue, we will hold a final Q&A session open to the audience.


It will be held on 28th of October at 5pm via ZOOM.