General Assembly and elections to the Board of Directors of SpanishCham SG. 2 December 2021

General Assembly and elections to the Board of Directors of SpanishCham SG. 2 December 2021

 

On 2 December 2021 took place the General Assembly and the elections to Members of the Board of Directors of the SpanishCham SG.

The event was chaired by His Excellency Mr. Santiago Miralles Huete, Ambassador of Spain to Singapore and Honorary Chairman of the Spanish-Singaporean Chamber of Commerce. We also had the distinguished presence of Mr. Antonio Garcia Rebollar, Economic and Commercial Counselor for the Embassy of Spain. 

The Members of the SpanishCham SG elected to represent the Board of Directors for the next two years are the following;

-Sinuhé Arroyo (from the Company Taiger), as President

-Alberto Fruns (from the Company Banco Santander), as Vice President

-Verónica Salcedo (from the Company Luther), as Secretary of the Board

-James Marshall, as Treasurer 

-Alejandro Vázquez-Guillén (from the Company Adglow), as Member of the Board

-José Alberto Pascual, as Member of the Board

-Álvaro González (from the Company Cosentino), as Member of the Board

We congratulate the Members elected to represent the SpanishCham SG and we thank the rest of the Members for their participation in the event.  

KNOWING YOUR MEMBERS… ASHIKAH AMEERUDEEN

Ashikah Ameerudeen

 

Ashikah Ameerudeen is the Director – Singapore & Southeast Asia of IE University (Instituto de Empresa)

 

  1. Hola Ashikah, could you please introduce yourself?

    Thank you, Fernando and the Spanish Chamber, for giving me this opportunity to share more about myself, IE University, and its presence in Singapore and the rest of the region. 

    Not too long ago, I graduated from IE’s Executive Master in Corporate and Marketing Communications program. I thoroughly enjoyed my experience and found it exciting to be part of the IE Community. Currently, I lead IE’s regional presence in Southeast Asia from Singapore. I am grateful that my current role allows me to play an active role in shaping the community in the region. I enjoy working with young professionals; I find fulfillment in nurturing talent and helping them realize their personal and professional goals.

  2. Can you summarize what IE University is and the main objectives of your office in Singapore?

    IE University, also known as Instituto de Empresa, was founded in Spain as an exciting professional school for thought leaders and entrepreneurs in 1973. Over the years, it has expanded its ecosystem to include programs in architecture, business, law, global public affairs, human sciences, and technology for both undergraduates and postgraduates. IE University values diversity and to support this, it has over 30 global offices to scout, attract, and retain top talent from around the world. 

    The main objective of the Singapore Office is to bring IE and Madrid “closer to home”. In addition to scouting for exceptional talent in the region and supporting them throughout their admissions journey, we serve as a bridge for students and staff in the main campus to better understand opportunities in the region for personal and professional growth. We also support alumni in the region and organize various (now virtual) events for the IE community in the region. The Singapore Office also provides talent development strategies and solutions to our corporate partners in the region.

  3. Why would you recommend a student from Asia to study their MBA in Europe, and more specifically, why to study it at IE University?

    I would recommend students to study in Europe for the experience and the opportunity to be exposed to different ideas and perspectives. It will give students a better understanding of how business is done in another region and help them adapt their working styles accordingly. 

    An MBA experience at IE University is advantageous because it gives students a lot of choices and flexibility. For example, our full-time International MBA allows students to customize 45% of the program to focus on their individual career aspirations. The lab periods during the MBA nurture students in building core competencies for their post-MBA journey in a conducive, hands-on learning environment. If a student is unable to take a year off from work to pursue a full-time program, IE also has a range of online and blended MBA programs to better allow students to juggle the demands of work, studies, and family. IE’s Global Online MBA, for instance, gives students the opportunity to have an IE MBA Experience at their own pace and in their preferred format!

  4. What should prospective applicants consider when deciding on an MBA?

    In addition to the admissions requirements and possible exemptions that the school/program has, most applicants pay close attention to the following when deciding on an MBA program:

    • curriculum            
    • alumni network
    • career support & opportunities
    • cost structure
    • rankings
    • funding options
    • cost of living in the city/country of choice

    I believe applicants should also evaluate the class profile of the program. To maximize learning and better understand different working styles, it is important to be in a class with diverse professionals. Diverse – not just in terms of nationality and culture, but also in terms of the industries and roles they are from.

  5. Are there any downsides to doing an Online MBA program?

    Before the pandemic hit, there may have been some concerns among younger professionals to pursue an online program. They were worried that their pursuit of higher education and professional development would be seen as insincere by potential employers if they do a program online.

    However, with over 20 months of working from home and ensuring business continuity, globally, with remote work, there has been a significant shift in this mindset. Applicants, and employers alike, are more confident that meaningful engagement can continue to happen online. They also recognize that various program formats (full-time, part-time, online, blended etc.) exist to cater to an individual’s specific priorities and that there isn’t a format that is necessarily better than the other. For example, the popularity of the IE Global Online MBA has recently grown in Singapore because of its top rankings and flexible format.

  6. As an IE alumni, how did your IE Experience impact your professional career?

    In an immediate sense, my IE Experience prepared me to effect a huge career shift, from the public sector, by helping me improve my career fitness. Holistically, the IE Experience has given me a better understanding of diverse work cultures and I am better able to manage competing demands within tight timelines. It has also taught me how to keep my team focused and motivated in a remote setting. Most importantly, the IE Experience has opened doors for me to meet nurturing mentors who have helped me grow professionally. Whenever I need specific technical or localized insights, I have knowledgeable, forthcoming resources to turn to. I am always thankful for the support I’ve been given from the IE Community.

  7. What are the personal advices that you have for Asian students who are going to Madrid to study at the IE campus?

    Arrive in advance – apply for your student visa as early as you can and move to Spain/Madrid at least a month before your program starts. This will give you time to sort your accommodation, your wifi, bank card, mobile phone, NIE card etc. and make it easier for you to start the school term fresh and focused!

    Pick up some basic Spanish – IE is in a neighbourhood that has many embassies and international companies so you can still get around with English. But if you’d like to venture beyond Madrid or experience Spanish culture holistically, knowing some Spanish will be extremely helpful.

    Don’t lose sight of the end goal – It’s natural to get caught up in your studies, assignments and projects but do allocate time to network, join extra-curricular activities and work on your career fitness from Day 1.

     

    Gracias Ashikah!

    For more information: https://www.ie.edu/

Ethereal by Silestone®, Beauty Beyond Natural

Ethereal by Silestone®, Beauty Beyond Natural

  • Silestone® by Cosentino launches its second series under the new corporate image recently presented by the brand. It also comes with a major campaign named “The Metamorphosis” featuring entrepreneur and international fashion icon, Cindy Crawford.
  • Ethereal Dusk, Ethereal Haze, Ethereal Glow and Ethereal Noctis are the names of the four new colours of this marble-inspired series which recreate the dream-like beauty of the sky.
  • Silestone® Ethereal presents the new and exclusive HybriQ+® technology, a milestone in the industry which entails a new production process and composition for Silestone®, where the presence of crystalline silica is significantly reduced while achieving great sustainability levels both in the composition of the product and in the manufacturing process.

 Cantoria (Almería), 2021.- Silestone® by Cosentino, the world’s leading hybrid mineral surface for  architecture and design, is launching its second series worldwide under its new corporate image. The new Silestone® emblem and character has given rise to the Ethereal collection, which also comes with a major campaign featuring entrepreneur and international fashion icon, Cindy Crawford.

Ethereal by Silestone® represents a quantum leap in terms of design, innovation and sustainability, in line with the transition that the Silestone® brand name is undergoing externally and internally with the development of the cutting-edge HybriQ® technology. This evolution of Silestone® leads to a series of patterns over a white canvas designed to become a best-seller in interior design, and which are the main reason for the title of Cindy Crawford’s campaign with Silestone® Ethereal, ‘Metamorphosis’. 

https://www.youtube.com/watch?v=H09FxSjKEno

Download Silestone® Ethereal Images

This marble-inspired collection consists of four colours, namely Ethereal Dusk, Ethereal Haze, Ethereal Glow, and Ethereal Noctis, which recreate the dream-like beauty of the sky. The designs offer a deep, fine veining on a white foundation.

Silestone® Ethereal

Ethereal Dusk showcases an urban look in which the bluish tone of its veining brings a modern and avant-garde touch to the space. It symbolises a unique, unforgettable and personal sunrise, in which peace, solemnity and tranquillity are seen on the horizon in the last moments of darkness.

Ethereal Haze includes a dynamic range of grey tones to emit plenty of personality. This colour conveys both calm and character thanks to an interplay of gradients which blend into pure neutrality. Ethereal Haze takes us to an imaginary world where the wind moves the clouds over the mountains, creating an optical illusion of tranquillity and fluffiness. 

Ethereal Glow is simply pure, classic elegance. Its golden and grey veining merges with a tinged white foundation, running through the entire design and bringing an accent of colour to every corner. It is inspired by the sunset and its igneous colours and glow, a vision from which you cannot look away. It is an evolution of our internationally acclaimed Silestone® Eternal Calacatta Gold colour.

Ethereal Noctis is synonymous with sophistication. The tinged white foundation is broken up with short grey and black veins, providing contrast, depth, simplicity and modernity. It is inspired by the darkness after sunset, making us feel life with a strange halo of unreality.

Silestone® Ethereal & HybriQ+®

Silestone® Ethereal is the result of HybriQ+®, the exclusive and pioneering technology developed for Silestone® by Cosentino. HybriQ+®, launched in 2020, is a qualitative leap in the evolution of Silestone® brand. It is a new production process characterised by the company’s commitment to the environment, the circular economy and sustainable management. With HybriQ+®, in addition to Cosentino’s environmental milestones, such as the use of 99% recycled water and 100% renewable electric energy in the production process, at least 20% of recycled raw materials are used in the manufacture of Silestone®.

Furthermore, HybriQ+® technology stands out for its new formulation in the composition of Silestone®, where the presence of crystalline silica is significantly reduced. Instead, a new hybrid formulation of mineral raw materials with equal or better performance than quartz and materials of a recycled origin is used. With this new composition, Silestone® benefits from the same mechanical and technical features and an appearance that enhance its beauty, but with a sustainable focus and new design possibilities including improved depth and translucency. 

KNOWING YOUR MEMBERS…BEGOÑA LUCENA

Begoña Lucena

 

Begoña Lucena is the Managing Director, SE Asia, of Artemis Associates Singapore Ltd.

 

  1. Hola Begoña, could you please introduce yourself?

    I am a strategic communications and public affairs specialist with 20 years of experience in Europe and Asia advising high profile individuals, global businesses and charities. 

    I have been based in Singapore for four years and currently head the SE Asia operations of Artemis Associates, a specialist reputation management agency, founded by Diana Footitt, and headquartered in Hong Kong, with offices in Singapore and Shanghai. 

    Prior to that, I was based in London UK for seven years where I worked as media advisor to Ms. Miriam Gonzalez, the wife of Nick Clegg, the former Deputy Prime Minister of the United Kingdom. During my time in the UK, I also worked alongside Ms. Gonzalez in founding a leading charity and advised large corporates on their communications and public affairs strategies. Before that I was based in Spain where I was a senior communications manager with the Spanish Foreign Ministry and a broadcast journalist on TV and radio.

  2. Can you tell us the main activities and services provided by Artemis?

    Artemis Associates is an Asia focused reputation management specialist, covering financial communications, issues and crisis management, and building visibility for corporates and UHNWIs across Hong Kong, mainland China and SE Asia.

    We act for international and local privately-held and listed companies, family owned businesses, entrepreneurs and ultra-high-net-worth individuals across a range of sectors including consumer, luxury, financial services, telecoms, media, technology, healthcare and biotech and industrials, creating, changing, protecting and building their reputations, legacies and brands.

    To do this, we operate across five core practices that are essential to successful holistic reputation management and legacy protection – financial communications, issues and crisis management, building visibility, training and content development.  Our counsel is delivered through various channels, including traditional, digital and social. 

  3. You have offices in other Asian countries. How would you briefly explain the company’s business strategy for Asia?

    Artemis Associates are headquartered in Hong Kong, with offices in Shanghai and Singapore. We are also a member of AMO, one of the leading global partnerships of corporate and financial communications consultancies, giving Artemis global advisory and execution reach.

    We have unrivalled, long-term relationships with Asia’s most prominent media and market influencers. Our local knowledge gives us a deep understanding of the business environment and the financial markets. Our issues and crisis communication expertise and processes enable clients to prepare for and then best-manage any reputation-impacting event.

    Artemis Associates’ trilingual team includes former senior investment bankers, accountants and financial journalists, together forging a team of some of the most experienced communications advisors in Asia.

  4. Within your work, what are the main strategies for companies and people for creating, changing, protecting and building their reputations, legacies & brands?

    Communication strategies are not region-specific, so we decided to export our successful business model from Spain and Portugal to Asia.  Listening to the market, to the local culture and insights, we decided to focus on social media and digital marketing to give response to the big challenge for the international companies and other players to be positioned on the digital ecosystem.

  5. How do you think the current pandemic has changed the Social Media Marketing for companies?

    First of all, each client, whether a family office, a global corporate business or UHNWI, is different and needs a personalized strategy, according to their needs and their future goals.  

    All companies and senior leadership teams must realize that a solid communications strategy is key to their success. Building your brand and enhancing your reputation are no longer an option. In today’s world, and especially in the post-pandemic world, we expect our leaders to be good communicators, empathetic, approachable while professionals, driven and passionate. 

    Does your personal brand reflect that of your company? Is the public image that your company projects in the media different from the image you and your employees think your company should have? Does your company’s reputation deliver the results you expect? What is your company’s track record in previous crisis? 

    The answers to those questions will determine the specific strategy you and company need.

  6. As a journalist, what is the role of the digital, social, visual and traditional media for building appropriate and relevant visibility for families, companies, individuals and their brands?

    We live in a 24/7 news cycle, amplified by the social media. Our public  exposure has increased exponentially, and companies need to be aware of the different channels they can use to communicate with different stakeholders. 

    Each platform has its own rules and serves a different audience, which makes matters more difficult for businesses – especially the small and medium ones –to control the narrative. It is not just about what you say, but also how you say it, where and when, because all media play a role. 

    In Artemis, we create bespoke strategies for each client, depending on what they need. You can’t apply the same solution to all businesses across Asia. The social media landscape in mainland China is completely different to the channels that we would use in SE Asia. And the same apply to the traditional media. You need to adjust your strategies to the local culture, the business rules and the media requirements. 

  7. What advice would you give to a company or family that has never worked before with a reputation management company and has now decided to select a company to provide these services? What would be the most important thing when selecting a reputation management company?

    You are putting your reputation and your company’s future in the hands of someone else. It is a big deal. Make sure you trust them and that they understand not only what you need but also where you want to be in five years-time, because they will help you devise  the way to achieve this. 

    Don’t get drawn by big international names where your company and your project could get lost. Find the right team you feel comfortable to work with because they will be your best confident but also your biggest critic.

  8. And to finish, since you have been living in Singapore for several years, what are your favorite places in Singapore for your free time?

    I currently live in Sentosa which feels like an eternal holiday, with the marina, the beach and so much greenery. China Town always surprises me, and I love discovering the new restaurants along Amoy Street and Telok Ayer. The Bukit Timah Reserve is also a must and so is – but for very different reasons! – Emerald Hill, with its charming shop houses.

     

    Gracias Begoña!

    For more information: https://www.artemisassociates.com/

Want to hear what Pablo Isla (Chairman, Inditex), Jane Fraser (CEO, Citi) and Michael J. Sandel (Professor, Harvard University) have to say about managing sustainability?

Want to hear what Pablo Isla (Chairman, Inditex), Jane Fraser (CEO, Citi) and Michael J. Sandel (Professor, Harvard University) have to say about managing sustainability?

IESE invites you to explore sustain-abilities with the world’s brightest business minds either on campus or online with a customizable and interactive experience.

Closing: Isabel Ayuso, President of the Community of Madrid, will close the event.


Also speaking:

o  Dame Vivian Hunt, Senior Partner at McKinsey & Company.

o  John Elkington, Founder & Chief Pollinator at Volans

o  Javier Goyeneche, Founder of ECOALF

o  Halla Tómasdóttir, CEO of B Team

o  Enric Asunción, Chief Executive Officer of Wallbox

o  Jean Lemierre, Chairman of BNP Paribas

o  Hiromichi Mizuno, United Nations Special Envoy on Innovative Finance and Sustainable Investments

o  Dr. Maria Neira, Director, World Health Organization

 

Only a few seats remain at our most Sustain-able event!

Can´t be there in person but want to participate remotely? Join us online!

click here to Register

KNOWING YOUR MEMBERS…GEMA BLASCO

Gema Blasco

 

Gema Blasco is the Director of Tinkle Singapore.

 

  1. Hola Gema, could you please introduce yourself?

    Hola, thank you very much for the opportunity to share our project and experience. 

    I’ve always enjoyed travelling and exploring new countries, and so in 2013 my family, my husband Javier, daughter Maria and I moved to Singapore. Upon arriving we fell in love with the place and after conducting market research we decided to extend TINKLE, our family business started in Spain in 1999, to Southeast Asia. Prior to our move, I was a lawyer at a Spanish law firm, whilst teaching at the Barcelona University.

  2. Can you tell us the main activities and services provided by Tinkle?

    Based on the idea that Communication is omnipresent and an extremely powerful tool in our new world, TINKLE is a communications agency that seeks disruption in how to communicate and influence. 

    We have helped companies worldwide venture into new markets. 

    As a Spanish headquartered agency with a global presence, Tinkle has expertise in conducting research, and creating communications strategies that adapt to each market; as well as understanding different governing policies and seeking local insights for various key target segments.

  3. Can you explain us the main reasons why you decided to established Tinkle in Singapore?

    Professional life must match with personal life and passions. When eight years ago we decided it would be good lo live and explore life in Asia, we thought that Singapore was the best place to be as it combines creativity, business, and an amazing landscape. After a short time in Singapore, we clearly saw the potential of the APAC market and decided to set up an office to offer our services in the region.

  4. How would you briefly explain the company’s business strategy for Asia?

    Communication strategies are not region-specific, so we decided to export our successful business model from Spain and Portugal to Asia.  Listening to the market, to the local culture and insights, we decided to focus on social media and digital marketing to give response to the big challenge for the international companies and other players to be positioned on the digital ecosystem.

  5. How do you think the current pandemic has changed the Social Media Marketing for companies?

    Since the pandemic started, people spend more time in front of the computers, purchasing online or chatting… The real change has not happened on social media marketing but on consumers behaviors and now companies have the challenge to adapt to this new trend: more digital consumers, more informed clients, more impact from social and digital media identity. What matters now is how you can be efficient, clear and original on social media to differenciate from competitors.

  6. What are the next challenges for brand building and consolidation after Covid-19?

    After Covid-19, trends show us that consumers seek for brands with a purpose. Having a sustainable marketing strategy is a long-term initiative. Brands want potential and existing customers to know that they care for the generations to come and are truly committed to the well-being of the planet.

  7. As for the time you spend in Singapore, can you tell us your favorite places to spend your free time or a special restaurant that you would recommend us?

    I have always loved spending time visiting art galleries at Gillman Barracks https://www.gillmanbarracks.com. It is one of my favorite places in Singapore, and reflects how the contemporary art and culture commitment has evolved over the years in the country. 

    Gracias Gema!


    For more information: http://tinkle.com.sg/

Brands with Purpose: Sustainability Beyond the Trend

Brands with Purpose: Sustainability Beyond the Trend

Please find enclosed the last article of our SpanishCham Premium Member Tinkle International, a Digital Media Agency specialized in Social Media.

The way consumers today connect with brands has evolved. Sustainable brands have been gaining popularity in recent years. Consumers today are more likely to stay loyal to a brand if they have shared ideals. 

Many brands today have started to become more sustainable, from sourcing eco-friendly materials to recycling materials and reducing waste. Brands today are embracing sustainable marketing in their communication strategies to connect with their consumers better. Sustainability has to come with a purpose, it can’t be a pose that brands fit at their plans for attracting more consumers, as on the past years society has been highly increasing its values and they do not go for brands that only say what they would do, but they stand for a real purpose. That’s why sustainable marketing is positioning  brands to be an advocate for environmental or societal issues. It helps to give brands a competitive edge by humanizing their brands messaging and having a purpose. 

But, as said before sustainable marketing requires commitment. These aren’t simple ‘buzzwords’ or ‘trends’, they are programs dedicated to reducing carbon emissions, increasing recyclable materials, and improving prospects for the next generation. Brands need to be able to practice what they preach by walking the talk.

In order to boost  green credentials and reap the benefits of sustainable marketing, brands need to create a strategy that will resonate with their  customer base. How they do this will be different depending on their  industry, business size, and target market, but these are some things to think about:

          1. Decide on a cause that is relevant to the brand story

Brands need to be selective about the cause that  they would like to support and show to their customers that they are genuinely committed to it. This will be different for every brand, and only they can decide what makes the most sense. Brands need to connect the dots for their customers and show them how their products and services relate to their goals.This helps to create a more authentic story in the mind of their  customers.

          2. Create a branding strategy that revolves around sustainability

Once they know what the brand stands for, it’s time for brands to build their image. They need to think about how they can reinforce their sustainable ideals in everything they do.This will help to reinforce their sustainable identity in every interaction they have with their customers.Start by reviewing every single process and supply chain within their business and make sure it’s in line with their sustainability goals. It is important for brands to be consistent and coherent in their branding strategy and their brand’s key messaging points.

          3. Donating a percentage of company profits to a cause

One of the easiest yet most powerful ways for brands to show their commitment to a cause is by donating a portion of their profits to a particular cause their customers can get behind. Whether it’s a small percentage or more, this will make their consumers feel like they can contribute to a cause just by shopping with their brand. For example, every time a customer buys a pair of shoes from TOMS Shoes, they’ll donate a pair to someone in one of 15 countries around the world.

          4. Positioning brands as a green influencer

Create engaging posts on social media to drive awareness for the cause that they are advocating for. Brands can also create a blog to keep customers updated on the new things that they are doing, and encourage their fans to share it to spread their message further.

          5. Have strategic partnerships with brands that share the same ideals

Reinforce the brand’s commitment to a cause by partnering with other brands or influencers that share the same ideals. This will enable brands to tap on a larger database to create awareness on their sustainability efforts. As credibility is key, It is also important to do prior research on their partners. Brands need to make sure that their strategic partners are not currently collaborating with other brands who do not share the same ideals or have been flagged by the media in the past for not being sustainable. This might cause more damage to a brand’s reputation than enhancing it.

Having a sustainable marketing strategy is a long-term initiative.  Brands want potential and existing customers to know that they care for the generations to come and are truly committed to the well-being of the planet. The ideas above will help to give  brands a great kickstart on developing a strategy around sustainable marketing. In the long run, this might be what sets these brands  apart from competitors and potentially help these  brands win awards for their sustainability efforts. 

At Tinkle International, we are proud to be one of the first marketing agencies in the world that pride ourselves on having Zero Carbon Emissions. We truly believe that every effort towards being sustainable will make a difference in the future, and we continue to strive for more everyday. We want to go beyond that. We want to make a bigger impact on society. As such, we have launched our very own volunteer project; “Tinkle Connector”. Tinkle Connector has more than 20% of its staff who work together with NGOs on children’s causes, to help and train young people, and to provide care for the elderly. We have also partnered with a new partner, Repack, to make our parcel shipments sustainable and join a trend: the circular economy through the re-use of materials. From now on our most exclusive shipments are part of a packaging project with a positive impact on the environment. The package wrap we ship will be used and reused over and over again. We send, the recipient receives and only has to deposit the packaging in the nearest mailbox so that Repack receives it, cleans it and reuse it.

If you require additional help, feel free to reach out to us at infosin@tinkle.com.sg. Our team would love to help you with your brand messaging or advise on any marketing needs that your company might have!

 

Gema Blasco, managing director Tinkle International

¨Collaboration Agreement¨ signed between the ¨Spanish-Singaporean Chamber of Commerce¨ and the ¨Barcelona Chamber of Commerce, Industry, Services and Navigation¨

¨Collaboration Agreement¨ signed between the ¨Spanish-Singaporean Chamber of Commerce¨ and the ¨Barcelona Chamber of Commerce, Industry, Services and Navigation¨ 

 

Both Chambers of Commerce agree to sign this ¨Collaboration Agreement¨ with the purpose of strengthening friendly relationships between the Chambers of Commerce and promoting favorable relationships of association and cooperation between the Members of both organizations to increase commercial opportunities, economic exchanges and business improvement for businessmen and entrepreneurs. 

CaixaBank awarded ‘World’s Best Bank Transformation’ by Euromoney

José Ignacio Goirigolzarri, chairman of CaixaBank, and Gonzalo Gortázar, CEO

 

Text:

  • The British publication acknowledges CaixaBank’s transformation, following its merger with Bankia, positioning it as the prominent leader of the Spanish market and laying the foundations for its future sustainable growth.

    • The global award follows the one Euromoney awarded CaixaBank in July as Spain’s Best Bank 2021


CaixaBank has received ‘World’s Best Bank Transformation 2021’ at the Euromoney Global Awards for Excellence 2021. After successfully completing the merger with Bankia, CaixaBank has become the prominent leader of the Spanish market and has laid the foundations for sustainable returns in the future thanks to its business model, commitment to innovation and customer service while also keeping its social commitment.

At these awards, which rank banks around the world, the British publication Euromoney acknowledged CaixaBank for its capacity to adapt to a constantly evolving market in a year in which it has completed its merger with Bankia. This is one of the main consolidation operations carried out at an international level, and it enable the bank to face the challenges posed by the sector with a new competitiveness.

José Ignacio Goirigolzarri, CaixaBank’s Chairman, points out: “This recognition highlights a merger that represents a milestone in the history of the Spanish financial system. The merger enables us to face the future in a privileged position with the aim of supporting the economic recovery and exceeding the financial sector’s technological, structural, regulatory and competitive challenges. All this without losing sight of the long-standing commitment to society and our shareholders’ remuneration.”

Furthermore, Gonzalo Gortázar, CaixaBank’s CEO, believes: “The integration of CaixaBank and Bankia positions us as a clear leader, consolidates our financial strength and increases the Group’s efficiency and returns by generating opportunities for new revenue and achieving significant cost savings. This is only possible thanks to the talent and professionalism of our teams of employees that have a deep vocation for offering customers the best service.” 

Digital leadership and new dividend policy

In addition to consolidating itself as the leading financial Group in Spain, with market shares of 25% in deposits and credits, 29% in long-term saving and 24% in financing for business, and continuing to be one of the most important in Portugal through BPI, CaixaBank has also extended its digital leadership with over 10 million active digital customers in Spain.

The bank has developed projects that have marked technological turning points in the sector, such as the creation of the first ATMs that allow customers to perform operations through facial recognition, and a digital transformation strategy that has made it one of the highest-rated banks in the world based on the quality of its digital products and services.

The Board of Directors approved the Dividend Policy for 2021 at the end of July. The policy envisions the distribution of a cash dividend of 50% of consolidated net profit adjusted to reflect the extraordinary impacts arising from the merger with Bankia. It will be paid in a single payout in 2022. 

International acknowledgments

In addition to the global award announced today, Euromoney acknowledged CaixaBank in July as Spain’s Best Bank 2021. This award adds to other international recognitions that the institution has obtained in recent months. Global Finance also named CaixaBank the ‘Best Bank in Spain’ for the seventh consecutive year, and ‘Best Bank in Western Europe’ for the third year in a row.

In the area of innovation, CaixaBank was named ‘Most Innovative Bank in Western Europe 2021’ at The Innovators awards, by Global Finance, and the Financial Times Group’s PWM magazine named it ‘Best Private Bank in Europe in Big Data Analytics and Artificial Intelligence 2021’.

SpanishCham SG and Etihad Airways have reached an agreement whereby all SpanishCham SG Members (and their families) will benefit from special discounts on Etihad flights

The Collaboration Agreement was signed between the President of the Spanish-Singaporean Chamber of Commerce, Mr. Sinuhé Arroyo, and the General Manager Singapore of Etihad Airways, Mr. Jeffrey Lim. 

Etihad Airways currently serve Spain with 3 weekly flights to Barcelona and Madrid.  For the summer period they also offer fares to Malaga.  

Other destinations in Europe include France, Germany, Italy, United Kingdom, Holland, Switzerland, etc.